How to Hire the Best Shopify Developers
Shopify is one of the leading e-commerce platforms that allow businesses from independent sellers to large retailers to create an online store to sell their products or services. The platform is written in Ruby and uses an open-source language called Liquid that is specifically created for Shopify. Since 2006, Liquid has been the foundation of Shopify themes and has been used to load dynamic content. It has also since been used by other web-hosted applications as well.
When you hire the best Shopify developers, you can easily establish your business online. A Shopify developer can easily customise your website or webpage according to your brand. In addition, the platform allows businesses to easily market and sell their products or services anywhere from your e-commerce store to your business’ social media. Managing all orders and payments are also made easier as Shopify organises everything you need in a single dashboard.
According to Shopify, the platform has already garnered $82 billion of total sales from countless businesses using the platform. Indeed, Shopify has made its mark as one of the leading e-commerce platforms for independent sellers and large businesses.
Why should you hire a Shopify developer?
Hiring a Shopify developer can help you with the following advantages for your online business:
Build an appealing and brand-consistent online store
The first thing that will attract and keep a user on your website or web page is if it is visually attractive and engaging. A neat design and user-friendly interface would immediately boost your store’s credibility. On the other hand, a poorly-designed and unresponsive site will definitely drive away potential customers as your site may seem unreliable
Fortunately, Shopify has over 100 professionally-made themes that are classified according to industry so you are sure you can find a web design that suits your business. Moreover, hiring a Shopify developer allows you to further customise your website and to align it according to your brand. This way, your brand is properly and consistently represented throughout your platform.
Improve your SEO
Short for Search Engine Optimisation, SEO is the practice of optimising sites to make it rank higher on search engines such as Google. In theory, the higher a website’s rank, the more visible it is to users and the more traffic it will generate.
With a Shopify developer, your online store can also be optimised to become more search engine-friendly. Remember, your efforts in developing your online store’s visuals, responsiveness, and great products will all be put to waste if customers can’t find you.
Focus on selling products and managing your team
As the founder or manager of your online store, you definitely want to focus on selling your product and expanding your business—not to create your website. While it’s also necessary for you to keep an eye on your website, it is highly recommended to leave customisation and maintenance in the hands of expert Shopify developers.
When you hire a Shopify developer, you hire someone who is knowledgeable of the e-commerce platform and who is committed to keeping your website updated and bug-free. In addition, an experienced Shopify developer can apply useful tips and tricks to attract more users, generate more traffic, and run a successful Shopify site. Let your Shopify developer do their magic while you do yours.
Use Shopify’s capability to integrate social media
One of the advantages of using Shopify is its social media integration. Online business owners can easily integrate a user’s shopping experience into the business’ social media channel. Shopify has an in-platform shopping functionality which engages followers and drives traffic from the channel to their online site.
For example, on Twitter, businesses can embed a “Buy Now” button on their tweet. When buyers click the link, it allows them to see the product information and to buy the item without leaving the app.
Extend Shopify’s core functionality
Shopify’s themes and features may already be enough for you to design and run your online store but hiring a Shopify developer enables you to fully maximise and customise Shopify’s platform.
A Shopify developer can easily connect your email marketing with MailChimp, and expand your store by selling on other platforms such as Amazon. In addition, there are a vast number of plugins and apps available in Shopify’s App Store that you can use according to your needs. These features and functions include Marketing, Store Design, Finances, Reporting, Sales and Conversion, and Inventory Management, among many others.
What technical skills should you look for when hiring Shopify developers?
When you hire Shopify developers, employers must evaluate a candidate’s skills and compatibility with the given responsibility. Aside from a bachelor’s degree in Computer Science or any related field, here are the ideal technical skills employers should look for:
- Preferably with previous experience in Shopify development
- Competent in version control systems such as Git and SVN
- Good understanding of cross-browser/platform issues and code solutions
- Proficient knowledge and experience of Liquid programming language
- Knowledge of creating Shopify themes from scratch and altering an existing template
- Preferably familiar with other e-commerce platforms such as WooCommerce and Magento
- Knowledgeable in wireframing, UI/UX, and web traffic metrics
It’s also an advantage if your candidate has the following technical skills and experience:
- Knowledge of conversion rate optimisation or data-driven product development such as analytics and A/B testing
- Knowledgeable with prototype frameworks such as Foundation and Bootstrap, among others.
Remember that technical requirements may still vary depending on your project scope and specifications.
WHY HIRE OFFSHORE SHOPIFY DEVELOPERS WITH CLOUD EMPLOYEE